How Much Does Marketing Software Cost in 2026?

Pricing analysis for 248 Marketing products based on real pricing page data.

$103
Avg Price
$39
Median Price
$1
Min Price
$1499
Max Price
248
Products

Marketing Products & Pricing

AWeber

$12.50 - $20
PlanPrice
Lite$12.50/yr
Done For You$20/yr
Plus$20/yr

AWeber Pro

No pricing data

AccuRanker

No pricing data

ActiveCampaign

$15 - $145 | Enterprise
PlanPrice
Starter$15/yr
Plus$37/yr
Active Intelligence (limits apply)$37/yr
Pro$79/yr
Unlock enhanced email orchestration.$79/yr
Advanced$99/yr
EnterpriseContact Sales
Active Intelligence$145/yr

ActiveCampaign

No pricing data

Agorapulse

No pricing data

Agorapulse Pro

No pricing data

Ahrefs

No pricing data

Ahrefs Pro

No pricing data

Ambassador

No pricing data

Apollo Sales

No pricing data

Autopilot

$237 - $509
PlanPrice
Starter$237/mo
Professional$509/mo

Autopilot Journeys

No pricing data

BL.INK

No pricing data

Beehiiv

Enterprise
PlanPrice
EnterpriseContact Sales

Benchmark Email

$15
PlanPrice
Users$15/mo
Users 1 user max.$15/mo

Benchmark Email Pro

No pricing data

Bird

Free | $49
PlanPrice
Base rateFree
Open in SpreadsheetFree
Messages sent Fee per 1000 msg'sFree
AUDFree
COUNTRY TYPE PRICEFree
For growing teams$49/mo

Bitly

No pricing data

Bitly Enterprise

Enterprise
PlanPrice
EnterpriseContact Sales

Boomerang

No pricing data

Botify

No pricing data

Brand24

$199 - $1499 | Enterprise
PlanPrice
Individual$199/mo
Team$299/mo
Pro$399/mo
Business$599/mo
EnterpriseContact Sales
from $1499$1499/mo

Brandwatch

No pricing data

Brandwatch Social

No pricing data

Braze

No pricing data

Brevo

Free | $9 - $27.92
PlanPrice
Free forever, no credit card neededFree
Sign up freeFree
Starter$9/mo
Features included in Starter:$10.80/mo
No Brevo logo$10.80/mo
Standard$18/mo
Sales Essentials$27.92/mo
Marketing automation$27.92/mo

Brevo Pro

No pricing data

BrightEdge

No pricing data

Buffer Pro

No pricing data

Buttondown

$9 - $139
PlanPrice
Free$0/mo
Basic$9/mo
Standard$29/mo
Professional$79/mo
Advanced$139/mo

Buttondown

$9 - $139
PlanPrice
Free$0/mo
Basic$9/mo
Standard$29/mo
Professional$79/mo
Advanced$139/mo

Campaign Monitor

Free | Enterprise
PlanPrice
EnterpriseContact Sales
LiteFree
Get everything in the Free plan, plus:Free

Campaign Monitor Pro

No pricing data

Campaigner

$14 - $35
PlanPrice
Number of contacts required: 1,000$14/mo
Start for Free$35/mo

Campsite.bio

No pricing data

Canary Mail

Free | $3 - $10
PlanPrice
YearlyFree
FreeFree
Growth$3/mo
Pro+$10/mo

Carrd Pro

$9 - $49
PlanPrice
Pro Lite$9/yr
Carrd$19/yr
Pro Standard$19/yr
Pro Plus$49/yr

Clean Email

$9.99 - $19.99
PlanPrice
Pay Yearly$9.99/mo
accounts$19.99/mo

Clearscope

No pricing data

ClickFunnels

$97 - $594
PlanPrice
Annual Discount$97/mo
Launch$194/yr
Scale$197/mo
Start Free Trial$297/mo
Optimize$594/yr

ClickMeter

No pricing data

Conductor

No pricing data

Conductor SEO

No pricing data

Constant Contact

$10 | Enterprise
PlanPrice
Award-winning supportContact Sales
SMS Marketing$10/mo

Constant Contact Pro

No pricing data

ContentStudio

No pricing data

ConvertFlow

No pricing data

ConvertKit

Free | $33 - $66 | Enterprise
PlanPrice
Customizable domainContact Sales
Facebook custom audiencesContact Sales
How many email subscribers do you have?Free
NewsletterFree
No cost. No catch.Free
Free RecommendationsFree
Creator$33/mo
Pro$66/mo

ConvertKit Pro

No pricing data

Cordial

No pricing data

Crowdfire

No pricing data

Customer.io

Free | $1 - $100
PlanPrice
profilesFree
Premium$1/mo
Get 12 months of Customer.io free$10/mo
Essentials$100/mo

Customer.io

No pricing data

Drip

$39
PlanPrice
Price per month:$39/mo

Drip

No pricing data

Drip Ecommerce

$39
PlanPrice
Price per month:$39/mo

Dub

No pricing data

EmailOctopus

$9
PlanPrice
GET STARTED FOR FREE$9/mo

EmailOctopus Pro

No pricing data

Emma

$99 - $159
PlanPrice
Support$99/mo
EMMA LITE$99/mo
Select Plan$159/mo

Encharge

$79 - $129 | Enterprise
PlanPrice
EnterpriseContact Sales
How many subscribers do you have?$79/mo
Growth$79/mo
Premium$129/mo

Extole

No pricing data

Fastmail

No pricing data

Flodesk

$25 - $54
PlanPrice
Lite$25/mo
Pro$28/mo
Can I save money with annual billing?$28/mo
Everything$54/mo
The Everything plan starts at$54/mo

Flodesk Pro

No pricing data

FollowUp.cc

Free | Enterprise
PlanPrice
Monthly AnnualContact Sales
StarterFree
All Starter featuresFree

Frase

No pricing data

Friendbuy

$1 - $70
PlanPrice
Referral$1/mo
Check it out$70/mo

GMass

$20 - $49
PlanPrice
Hundreds of other features$20/mo
Premium$29/mo
Professional$49/mo

Genius Referrals

No pricing data

GetResponse

$17 - $56
PlanPrice
Start with 14-day FREE trial$17/mo
PLATFORM$56/mo

GetResponse Pro

No pricing data

Gmelius

$19 - $45
PlanPrice
Meli Plan (Annual Billing)$19/mo
Meli Plan (Monthly Billing)$21/mo
Growth Plan (Annual Billing)$24/mo
Growth Plan (Monthly Billing)$29/mo
Pro Plan (Annual Billing)$36/mo
Pro Plan (Monthly Billing)$45/mo

GrooveFunnels

No pricing data

GrowSurf

$125 - $314 | Enterprise
PlanPrice
Custom Referral Portal DomainContact Sales
CustomContact Sales
Custom Referral Program LimitContact Sales
Startup$125/yr
Analytics$235/mo
Business$314/yr

Hello Bar

No pricing data

Hello Referrals

No pricing data

Hey

No pricing data

Hootsuite Enterprise

$199 - $399
PlanPrice
Pick the plan that's right for you$199/mo
Standard$199/mo
Advanced$399/mo

Hootsuite Pro

No pricing data

HubSpot Marketing Hub

Free | $3 - $890 | Enterprise
PlanPrice
Deploy customer agentContact Sales
Map customer journeysContact Sales
FreeFree
EnterpriseContact Sales
Starter$15/mo
Professional$890/mo

Iconosquare

No pricing data

Iconosquare Pro

No pricing data

Instapage

No pricing data

InviteReferrals

$2 - $100
PlanPrice
Read More.$2/mo
A digital healthcare community of women$2/mo
Goal based customer referral program$20/mo
Top Referrer Contest$100/mo

InviteReferrals Pro

No pricing data

Iterable

No pricing data

JotURL

No pricing data

Keap Marketing

No pricing data

Keyhole

No pricing data

Keyword Insights

No pricing data

KickoffLabs

Free | $13 - $202 | Enterprise
PlanPrice
Go EnterpriseContact Sales
Go HobbyFree
HOBBY$13/yr
PREMIUM$48/yr
BUSINESS$99/yr
ENTERPRISEContact Sales

Kit (ex-ConvertKit)

No pricing data

Klaviyo

Free
PlanPrice
Is Klaviyo's free plan really free?Free

Klaviyo

No pricing data

Klenty

$50
PlanPrice
Ideal for sales teams$50/mo

Koji

No pricing data

Landingi

No pricing data

Later Pro

No pricing data

Launchrock

$8 - $249
PlanPrice
Choose Lifetime$8/mo
Choose Annual$249/yr

Leadpages

No pricing data

LinkWhisper

No pricing data

Linkly

No pricing data

Linktree

Free | $6 - $30 | Enterprise
PlanPrice
Custom themesContact Sales
Free, foreverFree
StarterFree
Try free for 7 daysFree
FreeFree
Link in bio$6/yr
Pro$12/yr
Premium$30/yr

Loomly

No pricing data

Loomly Pro

No pricing data

Loops

No pricing data

MailUp

Free
PlanPrice
DOWNLOAD FOR FREEFree

Mailbird

Free | $4.03
PlanPrice
FreeFree
Premium$4.03/mo

Mailbird Business

Free | $4.03 - $69
PlanPrice
FreeFree
Premium$4.03/mo
EXCLUSIVE PARTNER ADD-ON$59/mo
Lifetime access to all future versions$69/mo

Mailbutler

$4 | Enterprise
PlanPrice
Custom SubdomainContact Sales
Custom SMTPContact Sales
Custom SignaturesContact Sales
Choose your billing:$4/mo

Mailchimp

Free | $20
PlanPrice
Then, starts atFree
Try free for 14 daysFree
Free for 14 days$20/mo

Mailchimp Pro

No pricing data

MailerLite

Free | $9 - $108
PlanPrice
Unsubscribe page builderFree
Partner discounts$9/mo
AI writing assistant$10/mo
Advanced$18/mo
EUR$20/mo
Growing Business$108/mo

MailerSend

Free | $1 - $88
PlanPrice
For occasional email testing and sendingFree
Professional$1/mo
email verification credits$1.20/mo
Extra usage$1.40/mo
For personal projects and side hustles$67.20/mo
Compare plans & features$88/mo

Mailjet

Free | $9 - $27 | Enterprise
PlanPrice
CustomContact Sales
FreeFree
Starter$9/mo
Essential$17/mo
Premium$27/mo

Mailmeteor

Free | $4.99 - $24.99
PlanPrice
Entirely free. No credit card required.Free
Get started for freeFree
BUY STARTERFree
Hobby€4.99/mo
Starter$4.99/mo
Premium$12.99/mo
Pro$24.99/mo

Mailmodo

$59 - $399
PlanPrice
Upto 10000$59/mo
Upto 25000$119/mo
Upto 50000$199/mo
Upto 75000$343/mo
Upto 100000$399/mo

Mailpace

No pricing data

Mailshake

Free | Enterprise
PlanPrice
Email OutreachContact Sales
Sales EngagementContact Sales
StarterFree

Mailspring

No pricing data

Mailtrack

No pricing data

Mailtrap Marketing

No pricing data

Majestic

No pricing data

Mangools

No pricing data

MarketMuse

No pricing data

Marketo

No pricing data

MeetEdgar

No pricing data

MeetEdgar Pro

No pricing data

Mention Me

$2
PlanPrice
Stay in the know$2/mo

Metricool

Free | Enterprise
PlanPrice
Sign-up to CustomContact Sales
CustomContact Sales
Start for freeFree
Sign-up to StarterFree

Metricool Pro

No pricing data

Missive

No pricing data

Mixmax

$29 - $49
PlanPrice
Smart signals & follow-ups$29/mo
Draft follow-up emails$29/mo
AI sequence builder$49/mo

MoEngage

No pricing data

Moosend

$7 | Enterprise
PlanPrice
EnterpriseContact Sales
All Pro featuresContact Sales
Custom PlanContact Sales
Choose your addonsContact Sales
All featuresContact Sales
Pro$7/mo
Email Marketing Automation$7/mo
How many contacts do you have?$7/mo

Moosend Pro

No pricing data

Morningscore

No pricing data

Moz

No pricing data

Moz Pro

Free | $39 - $239 | Enterprise
PlanPrice
Ask about Moz EnterpriseContact Sales
Start my free trialFree
Starter$39/mo
Standard$79/mo
Medium$143/mo
Large$239/mo

Newton Mail

$49.99
PlanPrice
Email worth$49.99/yr

Nightwatch

No pricing data

Omnisend

Free | $1 - $400 | Enterprise
PlanPrice
Let’s talkContact Sales
Global SMS messagingContact Sales
Best plan option for you isFree
Free plan featuresFree
Standard$1/mo
Pro$41.30/mo
Account expert (from $400)$400/mo

Omnisend Pro

No pricing data

OneSignal

Free | $19 | Enterprise
PlanPrice
Annual plansContact Sales
CustomContact Sales
EnterpriseContact Sales
Self-service plansFree
Free access to all channelsFree
Free access to:Free
All features from Free +Free
Plus usage costs by channel$19/mo

OptiMonk

No pricing data

OptinMonster

No pricing data

Ortto

$237 - $509
PlanPrice
Starter$237/mo
Professional$509/mo

Outfunnel

$29 - $299
PlanPrice
Support & onboarding$29/mo
Start free trial$99/mo
Chat, Email, Calls$299/mo

Overloop

$69 - $99 | Enterprise
PlanPrice
EnterpriseContact Sales
Starter$69/mo
Growth$99/mo

Pallyy

No pricing data

Pardot

No pricing data

PixelMe

No pricing data

Planable

No pricing data

Planoly

No pricing data

Planoly Pro

No pricing data

Polymail

No pricing data

Popupsmart

No pricing data

Postmark Marketing

Free | $15 - $18
PlanPrice
FreeFree
Basic$15/mo
MOST POPULAR!$16.50/mo
Platform$18/mo

Prefinery

$49 - $499 | Enterprise
PlanPrice
Custom Signup Form HTML & CSSContact Sales
Custom SMTP ServerContact Sales
Custom-coded Email TemplatesContact Sales
Customizable Safelist & BlocklistContact Sales
Execute Custom JavaScriptContact Sales
Lite$49/mo
Essentials$249/mo
Pro$499/mo

Prefinery Growth

No pricing data

Privy

No pricing data

Prospect.io

$69 - $99 | Enterprise
PlanPrice
EnterpriseContact Sales
Starter$69/mo
Growth$99/mo

ProtonMail Business

$12.99 - $239.88
PlanPrice
Workspace Standard$12.99/mo
Features$12.99/mo
Workspace Premium$19.99/mo
Password manager with team vaults$155.88/mo
Data retention policies$239.88/mo

Publer

No pricing data

Publer Pro

No pricing data

Pushwoosh

Free
PlanPrice
PAY-AS-YOU-GO:Free
Up to 1,000 MAUFree
START FOR FREEFree

Raven Tools

$39
PlanPrice
Yearly Prepaid)$39/mo

Rebrandly

No pricing data

Rebrandly Links

Free | $11 - $99 | Enterprise
PlanPrice
EnterpriseContact Sales
Custom linksContact Sales
Free$0Sign upFree
Free PlanFree
FreeFree
Essentials$11/mo
Professional$32/mo
Growth$99/mo

Referral Rock

$4.50 - $400
PlanPrice
Up to 100 Referrals Per Month$4.50/mo
HubSpot Add-on$125/mo
Salesforce CRM Add-on$250/mo
CONCIERGE ONBOARDING INCLUDED$400/mo
Free with annual plans*$400/mo

ReferralHero

No pricing data

ReferralMagic

No pricing data

Replug

Free | $9 - $79
PlanPrice
FreeFree
Essentials$9/mo
Scale$23/mo
Agency$79/mo

Resend

Free | $20 - $90
PlanPrice
FreeFree
Pro$20/mo
Enable Pay-as-you-go$30/mo
Scale$90/mo

Rewardful Pro

No pricing data

Right Inbox

Free | $9.95 - $19.95
PlanPrice
Embedded GIFsFree
Install$9.95/mo
Upgrade$19.95/mo

SE Ranking

No pricing data

SEMrush

No pricing data

SERPWatcher

No pricing data

SaaSquatch

No pricing data

SalesHandy

$4 - $209
PlanPrice
Google Workspace$4/mo
Email Account$14/yr
Outreach$25/mo
most teams pick this$69/mo
Sarah K. · RevOps Lead, Acme$139/mo
For power users$209/mo

SamCart

Free | $1 - $79
PlanPrice
MonthlyFree
Annual (25% off)Free
Up toFree
What is your average monthly revenue?$1/mo
All Features. No Limits.$79/mo
Pricing starts at$79/mo

SaneBox

$4.13 - $20.79
PlanPrice
Snack$4.13/mo
Lunch$7.04/mo
Dinner$20.79/mo

Screaming Frog

No pricing data

Semrush Pro

No pricing data

Sender

Free | $7 - $24.50 | Enterprise
PlanPrice
EnterpriseContact Sales
Custom priceContact Sales
Free Forever!Free
FreeFree
Standard$7/mo
Up to 60k emails/month$24/mo
Professional$24.50/mo

Sender Pro

No pricing data

Sendible

Free | $29 - $299
PlanPrice
Start a free trialFree
CREATOR$29/mo
Switch to yearly$29/mo
TRACTION$89/mo
SCALE$199/mo
ADVANCED$299/mo
Everything from Scale, plus:$299/mo
SELECT AN OPTION$299/mo

Sendible Pro

No pricing data

Sendinblue

Free | $9 - $27.92
PlanPrice
Free forever, no credit card neededFree
Sign up freeFree
Starter$9/mo
Features included in Starter:$10.80/mo
No Brevo logo$10.80/mo
Standard$18/mo
Sales Essentials$27.92/mo
Marketing automation$27.92/mo

Sendlane

Free | $2 - $100
PlanPrice
Sending from Tier 1 ESPFree
Paid annually$2/mo
Monthly Activation$10/mo
Digital Marketing Manager$30/mo
Plan Features$100/mo

Seobility

€9.90
PlanPrice
Additional project incl. 100 keywords€9.90/mo

Serpstat

$50 - $410
PlanPrice
Individual$50/mo
Team$169/mo
Agency$410/mo

Short.io

No pricing data

Short.io Pro

Free | Enterprise
PlanPrice
Custom domains: 5Contact Sales
Custom domains: 7Contact Sales
Custom domains: 10Contact Sales
Custom domains: 50Contact Sales
FreeFree
SIGN UP FREEFree
HobbyFree
FREE TRIALFree

ShortStack

Free | $29 - $199
PlanPrice
Free PlanFree
FeatureFree
Launch$29/mo
Best for growing campaigns$59/mo
Best for power users$119/mo
Best for agencies$199/mo

Shortwave

No pricing data

Sistrix

Free | $119 - $799
PlanPrice
Test for freeFree
The Right Package€119/mo
Find the right€119/yr
START€119/yr
PLUS€239/mo
PROFESSIONAL€419/mo
PREMIUM€799/mo

Sitebulb

$18 - $125
PlanPrice
Lite 1 User$18/mo
Pro 1 User$42/mo
Total price for$42/mo
Sitebulb Cloud$125/mo
From $125 /month$125/mo
From $125$125/mo

Smartreach.io

No pricing data

Sniply

No pricing data

SocialBee

No pricing data

SocialBee Pro

No pricing data

Spark

No pricing data

Spark for Teams

No pricing data

Spike

Free
PlanPrice
StarterFree
FreeFree

Sprinklr

No pricing data

Sprout Social

No pricing data

Sprout Social Pro

$79
PlanPrice
Essentials$79/mo

SpyFu

No pricing data

Statusbrew

$49 - $229
PlanPrice
From$49/mo
Monthly$69/mo
Standard$129/mo
Premium$229/mo

Streak Email

No pricing data

Substack

No pricing data

Superhuman

No pricing data

Superhuman Business

$360
PlanPrice
billed$360/mo

Surfer SEO

No pricing data

Swipe Pages

No pricing data

Systeme Marketing

Free | $17
PlanPrice
Annual billingFree
Start for free$17/mo

Systeme.io

Free | $17
PlanPrice
Annual billingFree
Start for free$17/mo

T2M URL Shortener

$5 - $89.99
PlanPrice
Basic$5/mo
Standard$9.99/mo
Pro$29.99/mo
Premium$89.99/mo

Tailwind

No pricing data

Tailwind Pro

No pricing data

Talkable

No pricing data

Tap.bio

No pricing data

ThriveCart

$97 - $495
PlanPrice
New Sale$97/mo
Ultimate Bundle$195/mo
Built-in LMS and affiliate platform$276/mo
Pro+$295/mo
Get Started at Standard + $295$295/mo
Standard$495/mo

Thunderbird

No pricing data

TinyURL

No pricing data

Tuta

No pricing data

Tuta Teams

€14.40 - €28.80
PlanPrice
Paid yearly Save €14.40€14.40/mo
Paid yearly Save €19.20€19.20/mo
Paid yearly Save €28.80€28.80/mo

Ubersuggest

No pricing data

Unbounce

No pricing data

Unroll.Me

No pricing data

Userlist

$149 - $349 | Enterprise
PlanPrice
EnterpriseContact Sales
Basic$149/mo
Professional$349/mo

Vero

$54
PlanPrice
Starter$54/mo

Viral Loops

$35 - $279
PlanPrice
Start-up$35/mo
Plus$99/mo
Growing$159/mo
Power$279/mo

Vista Social

No pricing data

Vista Social Pro

No pricing data

Wisepops

No pricing data

Wishpond

$27 - $249
PlanPrice
TESTIMONIAL$27/mo
Starter Plan$99/mo
All-In-One Plan$199/mo
Growth Plan$249/mo

Woodpecker Cold Email

Free | Enterprise
PlanPrice
Help CenterContact Sales
Affiliate programContact Sales
Free email verificationFree

Woodpecker Email

Free | Enterprise
PlanPrice
Help CenterContact Sales
Affiliate programContact Sales
Free email verificationFree

Yesware

Free | $19 - $85 | Enterprise
PlanPrice
FreeFree
Pro$19/mo
Premium$45/mo
EnterpriseContact Sales

Zoho Campaigns

Free | $3 - $4.50
PlanPrice
FOREVER FREEFree
How many contacts do you want to manage?$3/yr
STANDARD$3/yr
US$3$3/yr
US$4.50$4.50/yr

Zoho Mail

No pricing data

eM Client

Free | $39.95 - $208.95
PlanPrice
FreeFree
Personal$39.95/mo
Business$208.95/mo

seoClarity

£1 - £3
PlanPrice
Ideal for brands with:£1/mo
Small to medium sized teams$2/mo
Looking for an alternative to Botify£2/mo
Multiple domains$3/mo

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